Fotografiskt

I work for a company that manufactures fitness equipment. While working on a new marketing piece, I found myself in the seemingly normal situation of needing a general stock photograph of an overweight person. Given that the majority of Americans are overweight, acquiring this picture should be no big deal, right? Well, I was mistaken.
[…]
But what struck me the most here is how the business model of stock photography — make available the pictures you know people will like, because those pictures sell — is a direct reflection of our worldview. As a culture, we have taken the idea of “overweight” and completely blocked it out. Even though the majority of Americans are overweight, their appearance in run of the mill, stock-photo-driven advertising is extremely limited.

Design Observer analyserar relationen mellan stockphoto-firmornas utbud och våra samhällen.

Det är liksom öppet mål för den som vill skriva en c-uppsats i etnologi eller sociologi och är intresserad av foto; hur ser världen enligt Corbis, Getty images eller deras konkurrenter, ut?

[via Avisualsociety.]