Leica’s future
Friday, May 16th, 2008Those who think about the future of Leica might have some guidance from an interview with Andreas Kaufmann, CEO (Popphoto). For example:
Personally I don’t think that cramming, say, 12 megapixels into the sensor and then tweaking the image with software is the way to go. We want to deliver a pure image to the sensor and let the photographer decide. That’s why you may see some exciting point-and-shoot developments by the end of next year that reflect the Leica tradition. I’m sorry I can’t say more about it now.
Does this indicate something along the lines of the Sigma DP1?
Personally, I do not lay awake at night thinking about how the engineers and marketing people in Solms will survive in a digital world, and whether Kaufmann’s words will turn into material objects we can buy and use to take pictures or if the stuff he hints at is vaporware. Instead, I regularly take my M 3 for a walk around town. It feels good.